A truly novel anti-aging ingredient
A truly novel anti-aging ingredient
Marine-based anti-aging ingredients aren’t anything new, just look at La Mer which has a cult following and shows no signs of slowing down—ever. When you stop to think about it, beauty secrets from the sea make total sense… Have you seen the variety of life going on down there, even in frigid temperatures? One of the latest marine-derived anti-aging ingredients is called alguronic acid, and it happened to be discovered by accident when a biotech company researching renewable energy took a closer look at the compound that was preserving the microalgae in their fermentation vessels. Since algae endures similar environmental assaults as our skin, the new line Algenist is banking on alguronic acid to protect our skin cells and help reverse loss of firmness and elasticity as it lightens age spots and increases cellular regeneration.
Designed with women over 40 in mind, this simple four-product line features the Concentrated Restructuring Serum, Regenerative Anti-Aging Moisturizer, Regenerative Anti-Aging Moisturizer with SPF 20 and the Complete Renewal Eye Balm. Studies have shown that alguronic acid increases elastin production by 32% and cellular regeneration by 55%, and who doesn’t want that?
Tuesday, April 12, 2011

