Who says you have to save your hair mask for last?

There are some beauty “rules” we can’t seem to shake. Take cleansing oil, for example. There are many hold-outs who still believe that this incredibly effective (and good for your skin) means of removing dirt, makeup and excess oil will cause breakouts. (For the record: It won’t.) And remember how people basically freaked out when cleansing conditioners came onto the scene and implied that shampoo was suddenly obsolete? (I was not a fan the first co-wash products that came onto the scene, but I’ve since embraced the trend.)

This all brings me to the question, “Who says a hair mask has to be your last step?” Not R+Co. Their Palm Springs Pre-Shampoo Treatment Mask is applied to dry hair and left on for 10 minutes before you shampoo it out. Its nourishing blend of oils, butters and botanical extracts hydrates, strengthens and adds a ton of shine—and works to promote a healthy scalp. This mask can technically be used after shampooing like a traditional deep conditioner, or used like a co-wash, but why not shake things up a bit by giving your hair dessert first?