And the award for most inclusive foundation range goes to…
If you’re into makeup, you probably know that Fenty Beauty rocked the cosmetics world when it launched with 40 foundations shades (and the range has since grown to 50 options). Countless other companies followed suit to jump on the inclusivity train, and this has been a wonderful shift for ladies of every color. But one brand has basically put everyone else to shame by launching 100 shades from the get-go—and the winner is Pur.
An abundance of shade options is just one of the upsides of the 4-in-1 Love Your Selfie Longwear Foundation and Concealer. In no particular order, here are some of the other rather impressive benefits.
With a traditional pump and a doe-foot applicator, you decide if you want all-over or targeted coverage
The buildable, medium- to full-coverage formula effectively camouflages redness, discoloration, blemishes and other imperfections
It’s enhanced with antioxidants and anti-aging ingredients
Protection against high-energy visible blue light (HEV)
Options for cool, neutral and warm undertones
No animal-derived ingredients (vegan)
Paraben-free, gluten-free and cruelty-free
Sounds kind of awesome, right? I’m definitely going to try to get a sample the next time I’m at Ulta!