K-Beauty meets K-Pop
I recently finished a bottle of AZN Labs’ Afterglow Ampoule, and it was a very, very sad evening. This multi-tasking, antioxidant-infused, peach-scented serum had become a staple in my nighttime skincare regimen, and I used it religiously before moisturizer or on its own when I was feeling especially tired or lazy. Then, about the same time I was down to my very last drops, I received an email from the brand’s PR asking if I wanted to try another K-Beauty hit, Mediheal’s Bio Capsulin “Love Me” Mask Set—so of course I was in.
I’m well versed in K-Beauty, but K-Pop… Not so much, and apparently BTS is like the biggest music sensation in the world right now. This sheet-mask collaboration with the band piqued my curiosity because it sold out in three hours when it launched in Korea—and the company behind it has sold over 1.6 billion sheet masks in 30 countries around the world. (This is quite impressive.)
I definitely had a New Kids on the Block flashback when I opened the package, and promptly got to testing. The set comes with three individual masks (in really cute heart-shaped packaging) for hydrating, soothing and toning, and I started with the last of the three. Sure, I couldn’t understand anything printed on the packaging, but I was obviously able to figure it out. (This is part of the fun when using Korean beauty products!)
The mask itself has more a jelly-like than paper consistency (which helps it stay put even if you’re moving around) and after 20 minutes my face looked and felt great. Thanks to its blend of jojoba oil and a complex of lavender, lilac, eggplant and other botanical extracts, my skin was plump, juicy and visibly revitalized.
I’m pretty psyched I have two masks left, because they’re a worthwhile way to spend 20 minutes, and I’ve made a note to try another before I go out on Saturday night. Best of all, the entire set will only set you back $19.50, and I can almost guarantee you’ll sing its praises, too (even if you had no idea who BTS was either).