A natural deodorant that conceals discoloration
Natural deodorants are all the rage, and there are more non-toxic and aluminum-free options than ever. This is great for those looking eschew unnecessary chemicals and questionable ingredients (although, for the record, traditional antiperspirants have not been scientifically linked to breast cancer)—and those whose sweat glands and subsequent body odor can be tamed by nature alone. (Unfortunately, mine do not fall into this category.)
Yet there’s another underarm issue that isn’t talked about often... Discoloration. More likely to be experienced by those with darker skin tones, and generally harmless, this cosmetic concern can be a nuisance especially during warmer months when tank tops and bathing suits beg to be worn. Sound familiar? Meet Joban Beauty’s Coverant, the first “clean” deodorant that offers full, transfer-resistant, water-resistant and sweatproof color.
Introduced at Cosmoprof (the beauty industry’s biggest trade show) last week, Coverant offers an instant fix, whether used with or without other treatments that can help brighten underarm skin over time. Available in light, medium and dark, even the applicator is innovative. A quick click dispenses the perfect amount of product, which you then dab onto the skin (instead of rubbing). You’ll also want to blend it so there are no harsh lines and allow it to set for one to two minutes before getting dressed.
I’m always happy to share new products that stand out from the pack, even if they aren’t usefully to me—but if you think dark underarms are the pits, then Coverant is for you!