We love a great success story, and Michelle Phan’s is one of them. In just a few short years, this YouTube wunderkind has become a full-on makeup mogul with a number of major collaborations and now, her own line, Em Cosmetics, under her belt. If you’re not one of the 5.5 million people who subscribe to her YouTube channel for easy-to-follow video tutorials, you should be, and you should also check out her expansive makeup collection—especially the Life Palettes.
In addition to the “Day,” “Love,” “Work” and “Beach” Life Palettes that contain 24 eyeshadows, 4 blushes and 8 lip colors each, this holiday season, Michelle has created two smaller, limited edition versions that are a fabulous way to get acquainted (and fall in love) with the line. The “Holiday Life: New Year’s Countdown” and “Winter Life: Ice Bunny” editions feature 6 eyeshadows, 1 blush and two lips colors in a refillable magnetic-pan compact. And, of course, you can get step-by-step video tutorials for each on EmCosmetics.com, which is kind of like having a makeup artist with you in the bathroom. We don’t think it could get any easier—or prettier.