Newsflash: You need to protect your hair before you wash it
I wouldn’t imagine using a regular towel to dry my delicate hair, which is why I’m devoted to my AQUIS Rapid Dry Lisse Hair Turban. In addition to absorbing just the right amount of moisture by the time I’m done applying body cream and ready to start styling, its unique fabric virtually eliminates the friction that causes frizz and breakage. But just I thought I was doing everything I could to give my hair the TLC it needs, it turns out I was wrong.
I knew that wet hair was more prone to damage when it comes to brushing, but I didn’t know that it’s specifically 56% more prone to breakage thanks to the stretching and swelling of the hair shafts that naturally occurs upon contact with water. This means your hair is more vulnerable to damage when you’re actually washing and conditioning, too.
Fortunately, AQUIS has a new way to protect your tresses before you even step foot in the shower. It’s called Prime Water Defense PreWash, and its main goal is to repel water, prevent strand swelling and keep the cuticles smooth so harsh ingredients don’t get into the hair shaft and compromise its strength. All you have to do is spray it on dry hair at least two minutes before you’re ready to wash (and focusing on damaged, brittle areas goes a long way.)
If you really want to step up your hair-protection game, this new collection includes the gentle Rebalancing Hair Wash and Restorative Leave-In Conditioner as well—and who am I to argue with the 90% of women who said their hair is healthier, shinier, hydrated and easier to manage after using the AQUIS system?