No matter how much I love a makeup palette, I always play favorites. As time goes on, it becomes really obvious which shades are my go-tos (and which get woefully neglected). There are a few companies that really let you create your own, and Trish McEvoy has been a favorite for years—but since I’m no longer a city girl on the go, the planner thing just doesn’t make sense for me.
Enter Shu Uemura, which is a favorite of any beauty die-hard. I was devastated when they pulled their makeup from stores, but elated to learn everything is still available online. Known for silky shadows, amazing false lashes and super-innovative skincare products, now I’m obsessed with the custom palettes.
Even the online building process is fun. First you choose from a single blush or eye shadow, two blushes or shadows, four shadows or two shadows and one blush. Then, you’re shown all of the color options by product name so you can choose from base colors, highlighting shadows, creams, powders, etc. The site also shows you recently created palettes and recommended pairings in case you need a little inspiration. Seriously, it’s pretty amazing—and Shu has a pretty lenient return policy in case you’re not happy with anything.
So which colors would you choose for your perfect palette?