Jessica Alba has proven she’s more than just an actress with pretty face, and her wildly successful undertaking, The Honest Company, has grown to include baby products, household products, vitamins, gear and more. As if that weren’t enough, her Honest Beauty offshoot serves up skincare, makeup—and as of yesterday, haircare.
With the same commitment to creating products that are free of sulfates, silicones, parabens, PEGs, polyquaterniums, butylene glycol, propylene glycol, mineral oil, paraffins, DEA/MEA/TEA, steareth-n, formaldehyde carriers, synthetic fragrances and dyes, Honest Beauty’s new offerings have a wide array of hair concerns and types covered. For normal to dry hair, the Beyond Hydrated range includes a shampoo, conditioner and leave-in treatment, and the Truly Restored range includes a shampoo, conditioner, leave-in and deep-conditioning mask for dry, damaged hair. The Styling range features four ways to help you achieve your hair goals, whether you’re going after beachy waves, smooth and sleek, extra volume, or just want to protect your strands from heat damage.
You know all the yucky stuff you won’t find in these products, but you will find “clean” ingredients like coconut juice, white tea and algae so you can use them with a clear conscience and be environmentally conscious at the same time. We haven’t had a chance to try them just yet, but head over to HonestBeauty.com, Ulta.com or your closest Ulta store to get your hands on them ASAP!