Video proof of how much I love this lip balm

Last week I went out to dinner with the Boca beauty/blogger mafia, otherwise known as myself, the executive beauty editrix of NewBeauty magazine and the brains behind the oh-so-funny and so-on-point mommy blog Whine & Cheez(Its). When the conversation turned to beauty products and Rachel busted out Kiss My Honey lip balms for us, pandemonium ensued. And she captured my visceral beauty-junkie reaction (see below)…

Just in case that footage didn’t make you want to run out and buy this stuff, here are a few more reasons why it’s so great. It’s organic, which helps offset all of the other chemicals and synthetic substances I put in my body. (I’m talking about wine, which is pretty obvious from the video.) It’s also packed with super-hydrating coconut oil, unrefined shea butter, sweet almond oil and grapefruit seed extract. And I’m here to tell you that the chocolate flavor helps me avoid hitting the secret candy stash when a craving strikes—most of the time.

So now that you’ve seen me in all my glory, are you in?

Must-know info if you’re thinking of going platinum