You won't bat an eye at this major mascara!

I have to hand it to product developers… They manage to literally reinvent the wheel—especially when that wheel is mascara. From new brush shapes and lash-plumping, long-wear formulas, this makeup staple keeps getting better and better, and the latest to take up residence in my makeup drawer is Make Up For Ever’s Smoky Extravagant Mascara. (And with such a descriptive and alluring name, how could you not!)

First, take a look at that brush… The tapered is designed to separate lashes for a clump-free result every time. The plush, round part of the brush was created for maximum volume—and together they add thickness, length and curl in one stroke. And you won’t find this mascara all over your face a few hours after you apply it. The wax-based formula surrounds each lash and stays put, and the ultra-black color lends ultimate drama and definition.

Since we’re supposed to ditch our mascara every three months, you’re going to be due for a new one sooner rather than later—and this one deserves to be on your list!

Take a bite out of this lip treatment