With Christmas behind us, the countdown to 2014 is on, and we’re looking forward to a fresh start. This sentiment includes our beauty routine, so you better believe we’ll be exfoliating from top to toe for “out with the old, in with the new,” and stripping our strands of any leftover product buildup from 2013—and that’s where Fekkai Apple Cider Shampoo comes in.
Growing up in France Frederic Fekkai often saw his grandmother rinsing her hair with apple cider vinegar, and this family secret served as the inspiration for this clarifying shampoo. With a surprisingly thick consistency, this shampoo gently removes dirt and styling product buildup to leave hair soft and shiny, and it’s a must for anyone with oily hair, too. Use as often as needed to get hair squeaky clean (in a good way), and we think it’s a great way to start off 2014 with a clean slate, in terms of our hair, at least!