I am all about using products designed for blonde hair. From purple-tinted shampoos that fight brassiness and keep my color bright to post-styling oil that smoothes any signs of over-processing, I’ll do whatever it takes to maintain the look I spend so much time (and money) to achieve. Way back when I was a fan of John Frieda’s Beach Blonde products, and after a too-long hiatus the line is back and it’s better than ever.
The new and improved range includes the Cool Dip Purifying Shampoo, Smooth Seas Detangling Conditioner, Sea Waves Sea Salt Spray and Sun Streaks Lightening Spray. Infused with marine-inspired scents that will transport you to warmer climes, these products are just what you need for a hair and mood pick-me-up when it’s cold outside. I’m particularly psyched for the Sea Salt Spray because I rely on this sort of styling product for added texture, but many of them leave my blonde looking dull and make my roots look even darker when I’m due for a touch-up.
Although the line technically launches in January, you can preorder the products now through target.com. And remember, just because the temperature is making it feel like you live in the tundra, your hair doesn’t have to look like it.